Finding A Niche or a Good Product to advertize, Which Should Come First?


The image is a pictorial illustration of the question, "Finding A Niche and a Good Product to Sell, Which Should Come First?".

“Finding A Niche or a Good Product to Sell, Which Should Come Firstis a question people always encounter.

A friend had a problem marrying his Niche with a product he considered a good one to sell. He ended up abandoning the two choices.

My daughter was refused a job because she didn’t have enough experience in the job. The young woman wondered how she could have gotten experience in a job she had never worked on or involved in anywhere?

Her academic training only prepared her for the job but did not offer the practical experience the job required.


The question, “Finding a niche or a good product to advertize, which should come first?” should be the first part of due diligence when trying to build a website for affiliate business.

Suppose a person trying to start a new project, venture, or anything and ignores that first part of the in-depth analysis of the project will always regret starting at all. This outcome is always the case. 

This is not exactly a question of either/or where you get one first and then work on the other later. 

But you can’t build a successful website in isolation from the niche and the products you will advertise on it.

Personal Experience

To become an online Affiliate Marketer, I needed to go through the training first. Included in the curricula are the development and building of a website.

The website is generally developed around a Niche. Once the website is completed, the search for a good product to display on it begins (or so I understood previously).

A good product to advertize you find after the site is completed may not have anything to do with the Niche. You are now in a quagmire. What to do? Why do people always find themselves in this type of situation?

I find two scenarios that can explain why people find themselves in such situations. The first one is lack of experience. And that leads to the second scenario – inadequate preparation.

Toward the end of completing my first website, I was confronted with the same difficulty. I thought I was getting a good website based on my niche.

When I found what I considered a good product to market, it dawned on me that it was not a good match for my niche. A big mistake!

Building the website should have taken few weeks, but it took me months to complete due to that mistake. Even to date, things are not working the way I had hoped for.

The Need for Experience

I laid the blame for the delay and extra expenditure squarely on lack of experience.

Should I have found a good product to sell first and then find a matching niche and build the website around the niche? Those questions did not even cross my mind then, not to talk of proposing the answers.

I can answer the two questions now I have experience with finding a niche, building a website around it, and finding a good product to advertise.

The answers to the question, which comes first: finding a good Niche or finding the best product to advertize: both go together, i.e., while building a website around a chosen niche, you should also be searching for a matching product to sell or advertise on the website.

If I had been aware of these facts at the beginning of my project, I would certainly not have spent the amount of time I used setting up my business.


Nothing can replace adequate preparations for any project that is based on previous knowledge and experience.

People often jump into a project without first thinking it over, considering all the pros and cons, and end up with a costly redo or abandoning the project altogether.

Even when there is no experience, there are resources out there to fall back on. The worst thing to do is to rush into a project, anything, blindly.

This is my story. I hope you enjoyed it. If you did, please use my contact details below to inform me.



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